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Papa & Barkley

Papa & Barkley is on a mission to improve people's lives by producing high-quality, award-winning wellness and lifestyle cannabis products.

Social Media and Influencer Coordinator – Cannabis Industry

Who We Are:

Papa & Barkley is on a mission to improve people’s lives by producing high-quality, award-winning wellness and lifestyle cannabis products. Whether our customers are seeking relief from physical aches & pains or ways to relax their minds and de-stress, they know they can turn to Papa & Barkley to meet their needs.

What You Will Be Doing:

As a Social Media and Influencer Coordinator you will be responsible for developing and implementing our Social Media and Influencer strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing, E-commerce, Logistics, Sales, Creative and additional teams and will be part of the Marketing Team’s focus on newly developed strategic business extensions as we expand our brand portfolio under the Papa & Barkley family.

  • Help to develop, implement and manage social media & influencer strategy for each relevant platform
  • Be curious to identify NEW content opportunities and trends to social channels
  • Develop and manage content calendar to express brand personality, key brand priorities and emerging trend moments
  • Create social media video content for Instagram Reels, TikTok and other emerging platforms
  • Actively engage with social media followers via daily postings across platforms, direct messages, comments, etc. Be agile, open and have a ‘rapid response’ approach to our online customers
  • Prepare brand relevant copy for all posts and work with designers to ensure content is informative, current and on brand
  • Using social media marketing tools such as Sprout Social, TRIBE, Planoly and other relevant platforms to measure the success of every social media campaign to include daily pivots as required to ensure maximum reach and engagement
  • Help to oversee and manage Affiliate Program and Paid Influencer Content to ensure we stick to campaign timelines and deliverables
  • Other areas of task opportunity will be required as determined by Director of Social Media and Influencers

Qualities You Should Have:

  • BS degree in Marketing or relevant field preferred
  • MUST have experience with social media and influencer/ affiliate marketing in the cannabis, wellness, beauty or fashion space
  • 2+ years of experience working in social media and personally working with affiliate or influencer marketing networks of over 200 participants
  • Have a strong passion for all things cannabis and health and wellness
  • Excellent knowledge of TikTok, Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media emerging platforms
  • Ability to create social media video content for Instagram Reels, TikTok and other emerging platforms
  • Experience with social media and influencer marketing analytics tools
  • Thrive working independently in fast-paced, changing environments
  • Outstanding relationship-building skills and ability to work with cross-functional partners
  • Excellent multitasking and time-management skills
  • Critical thinker and problem-solving skills
  • Great interpersonal, presentation and communication skills
  • Cannabis industry experience preferred

We are only considering candidates local to Los Angeles and surrounding areas

Why You Should Apply:

  • To belong to a community of relentlessly dedicated individuals driven by a passion to unlock the power of cannabis to improve people’s lives
  • Exceptionally meaningful work that helps to improve other’s quality of life (look no further than P&B product reviews!)
  • The opportunity to work for a growing company that is positioned to become a globally recognized brand in the cannabis industry
  • Significant opportunity for growth, experience and learning
  • Competitive benefits package, including quarterly company-wide closures to provide effective opportunities for all employees to recharge

Job Type: Full-time

Pay: Up to $50,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Vision insurance

Education:

  • Bachelor’s (Preferred)

Experience:

  • Social media marketing: 2 years (Required)
  • Affiliate marketing: 2 years (Required)
  • Cannabis Industry: 1 year (Preferred)
  • Brand marketing: 2 years (Required)
  • Database management: 2 years (Required)
  • Email marketing: 1 year (Required)

Work Location: One location

To apply for this job please visit www.indeed.com.